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Technology is shaping the real estate industry. Today, most people rely on the internet to learn about the home buying process, shop for property, and find the right realtor. It is why you need to have a website. 

As a realtor, owning a website makes it possible to stay ahead of your competitors. Moreover, it becomes difficult to be overlooked by interested customers. Here is why a website is so essential for real estate agents. 

It Helps Build a Constant Online Presence 

A website ensures that you maintain a strong and constant online presence. As a result, it becomes easier for an internet user to find your website. On your website, ensure that you display essential and relevant information. You can display your contact information, current listings, etc. 

If you don’t own a website, your real estate business becomes virtually invisible to potential customers. A website allows clients to discover your business regardless of time and location. With the help of other marketing techniques, it will be difficult for people to miss your website. 

You Become a Resource 

When you have a website, it becomes possible for your prospective clients to learn about the different services you offer. However, this isn’t enough. You should ensure that your clients visit your website regularly. 

One way to achieve this is to post blog posts on your website. A blog helps you showcase your expertise. Ensure that your blog posts are relevant to the industry and informational. As a result, clients will learn to trust you and turn to you when they need advice or recommendations.

For instance, you can create a blog post about mortgages or the home-buying process. You can also add tools such as a mortgage calculator to your website. On the blog post, you can include links to your social media platforms.

For your website to rank higher on SERPs, ensure that you create quality blog posts and use the right keywords. 

A Website Makes You Look Credible

Apart from making you look more professional, owning a website increases your credibility. There are many other realtors in the industry. However, prospective clients will prefer to try your services if you have a website.

Prospective customers can visit your website to look at satisfied customers’ testimonials, location details, licenses, certifications, and contact information. Adding more content to your website builds more trust. Ensure that your website is user friendly and compatible with most devices. 

It Helps Generate Leads 

In the past, realtors advertised their services on billboards and yellow pages, hoping that a prospective client will see it and contact them.

Today, owning a website helps you get leads. When clients find your website online, the chances are that they might be interested in your services. The information you display on your website makes it easier for them to contact you.

Setting up a website requires you to use money. However, when you use it correctly, be sure to enjoy a positive ROI. 

It Makes It Possible To Showcase Your Services and Products

With the help of a website, you can showcase the property you are selling. Apart from high-quality photos of the property, you can also display 3D virtual tours. 

A website allows you to display more than one property. Ensure that you provide a detailed listing description. You can mention nearby schools, parks, social amenities, square footage, etc.

You Can Display Reviews and Testimonials 

There are many agents in the real estate industry. At times, choosing the right one can be challenging. Apart from asking for recommendations from friends, potential clients do further research online.

When clients discover your website, they will want to see reviews and testimonials of previous clients. If you have many positive reviews, the prospective client will be eager to try your services.

When there isn’t any information about you online, prospective clients will assume that you are new in the real estate industry, meaning you are not experienced. They will not hesitate to seek similar services from your competitors. 

It Becomes Easier To Increase Traffic to Your Site 

Having a website makes it easier to generate traffic to your real estate website through AdWords and social media platforms. AdWords helps you advertise your business on search engines. As a result, you get more traffic to your website. 

To increase traffic, ensure that you remain active on social media, share content regularly, and optimize your content. When you post a title of your new blog post, ask a question or state a fact, ensure that you include a link to your website.

It Helps You Engage With Potential Clients 

A website can help potential clients learn more about you as a real estate agent. You can tell them more about yourself and your business by displaying your success stories, awards, and qualifications. You can also talk about your background and community involvement. 

If you are working with a team, displaying their pictures and names can help make a good first impression and build trust.

It Complements Your Marketing Strategies 

A website can make your marketing strategies effective. First, it can help you build your mailing list. You can request your visitors to share their contact information so that you can send them useful resources. 

When you successfully send real estate marketing postcards to potential clients, they will want to know more about the services you offer before they can contact you. Their first thought will be to look you up online. If you have a website with some positive reviews, they will want to try your services

Most realtors prefer to use real estate marketing postcards to create brand awareness. Here are some of the reasons why real estate agents prefer to send postcards:

• It is the best way to market your services and property to residents in your area.

• You can send it to a resident without their contact information.

• There is a chance some of the recipients will read the postcard.

When you send a postcard to potential clients, ensure that you go straight to the point. Your timing should also be right; otherwise, no one will bother to read your postcard. 

Here is how you can use real estate marketing postcards:

• To generate leads

• To invite prospective clients to an open house.

• To advertise new properties.

• To thank previous clients.

• To inform clients of a sale, etc.


The above are some of the reasons why a real estate agent needs to own a website. If you aren’t tech-savvy, you can hire a professional to create and run your website.