If your company is in the business of cryptocurrency then it might be time for you to invest in a cryptocurrency PR firm. For the past ten years or so the world of cryptocurrency has seen a huge boom that nobody was really ready for. During that time tons of crypto-related businesses opened around the world.
With so much cryptocurrency competition it is almost more likely that your business will flop rather than succeed. This is the way it goes with any business sector that sees insane growth within a short period of time. Lucky for you though there is a tool that can help you succeed.
If you hire the services of a PR firm that specializes in cryptocurrency businesses your company might just make it. When deciding which firm fits your needs most be sure that they offer these 3 things that the top crypto PR firms specialize in.
The best firms can effectively explain your service with ease
Sometimes discussing subjects relating to cryptocurrency can seem like a foreign language, especially to someone who knows very little about it. For this reason it is extremely important to find a firm that actually specializes in helping cryptocurrency clients. These PR pros will have in-depth knowledge of the field and be able to explain your business with eloquence.
There is nothing so unprofessional as not being able to explain your own client’s company mission and purpose. You’ll probably have to schedule a meeting with your PR agent to fill them in on the ins and outs of your crypto company but they should be able to catch on quickly.
Find a firm that knows how to nurture the crypto community
A huge part of public relations is dealing with the customers and community members on a daily basis. You PR agent should be able to do this not just by responding to crypto-related inquiries but also by providing them with solid resources.
For example, what happens when 100 potential customers and clients as the same questions over and over again every single day? Your PR agent should know how to deal with this – and the best way is not to respond to each one directly. This is a huge waste of precious time that could be spent on other PR-related tasks.
You PR agent might consider making a video tutorial to post on your webpage that responds to all of the frequently asked questions. Another option would be to create a FAQs page on the company website with all of the answers in one easy-to-find place.
They know that you should NEVER buy social followers
Purchasing followers on Facebook or Instagram seems like a great idea at first, until it’s not. A reputable PR agent knows that buying a social media following is never a good idea and never will be. Once the news comes out that you have purchased the majority of your huge following (and the news will come out) the entire crypto world will laugh in your face. The best PR firms know how to improve your social media presence in the right ways.